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Job Details
| Job Title: SEO Manager - Thought leader |
| Description |
| SEO Manager / Thought Leader - World famous publisher
The SEO Manager is responsible for researching, tracking and making recommendations that drive search engine optimization and search engine marketing. This position requires working directly with technical staff, product managers and my client's SEO Agency to affect appropriate modifications to the site in an effort to optimize search engine relevance.
The SEO Manager must evaluate the current level of relevance, research best practices, develop a system of measurement and make ongoing recommendations to editorial, product and technical teams related to search engine optimization.
Additionally, the SEO Manager will participate in the design of new products in order to ensure that they will enhance search engine relevance. This person will consult with product managers, editorial, designers, business Managers and developers to ensure new projects are as successful as possible.
ROLES:
• SEO Thought Leader
• Researcher focused on current state of the art in SEO
• Manager responsible for developing metrics to track SEO efforts
• Effective team player
RESPONSIBILITIES (including but not limited to):
SEO Thought Leader
• Mentor and train editorial, product and technical teams on effective SEO
• Own SEO and be the main point of contact for the business on SEO
Manage measurement metrics
• Evaluate best practices and develop appropriate metrics that can be used to report on SEO efforts
• Validate results and produce periodic reports and presentations showing trends
• Evaluate and suggest tools that may be used to enhance measurement
Research SEO practices
• Independently research current state of the art of SEO across major search engines
• Maintain expert knowledge of techniques used by major search engines
• Make innovative contributions based on current and upcoming search engine trends
• Evaluate web site content and make suggestions based on research and best practices
• Package and deliver suggestions for improvement to both technical and product management teams
Review project designs in relation to SEO
• Work with product managers and designers to develop designs that are conducive to SEO
• Be prepared to evaluate both content and structure of designs in order to make appropriate suggestions
• Develop standards related to SEO that can be employed by product development teams
• Mentor product and technical staff in SEO best practices
KNOWLEDGE & SKILLS (include but not limited to):
• Ability and desire to work with experienced IT professionals in a dynamic, ambiguous environment
• Ability to develop metrics and reporting that can be communicated across technical and non-technical business units
• Ability to assess product designs in relation to SEO
• Comprehensive understanding of SEO best practice, especially regarding major search engines
• Excellent communication skills
• CMS experience a plus
QUALIFICATIONS:
• At least 2 years of successful SEO experience
• Knowledge of relevant technologies: crawlers, search engine algorithms, content relevance
• Experience with large scale web sites
• Knowledge of SEO techniques and measurement tools and analytics packages
• Experience evaluating web site designs in relation to SEO relevance
• Proven track record for working effectively with technical and business functions
• Bachelors degree, or equivalent experience, required |
| Details |
| Post Date: |
16/09/2008 |
| Start Date: |
ASAP |
| Hours: |
Full Time |
| Location: |
England |
| Working Term: |
Permanent Position |
| Salary: |
Negotiable |
| Application Deadline: |
1st December |
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