Search Engine Marketing Manager (SEM) with experience in SEM, SEO, Search Engine Optimisation, Keyword Analysis, Online Marketing sought for our London-based client. You'll be joining a leading Online Marketplace connecting homeowners with customer-rated, home improvement specialists.

 

The company is looking for a highly motivated and ambitious professional to join their UK team. The Search Engine Marketing (SEM) Manager will plan, execute, manage and analyse online search plans and strategies. A strong analytical background and an interest in data analysis is required. The ideal candidate will possess a passion for interactive technologies, new marketing channels and internet. Reporting to the European Managing Director your main focus will be to maintain and optimise ROI-positive, SEM campaigns targeted to new customers and Service Professionals. SEM will encompass working with Google, Yahoo, Ask and MSN to manage day-to-day SEM efforts with the following responsibilities:

 

    • Keyword Analysis – Evaluate keyword performance of existing campaigns. Based on performance, implement bid increases/decreases, keyword deletions, landing page changes and structure changes.

    • Keyword Expansion & Implementation – Research opportunities to expand contractor targeted keywords, and implement by building new keyword lists, creating tracking links, determining bids and uploading new keyword submissions into each search engine account.

    • Copy Analysis, Optimisation and Expansion – Evaluate performance of active copy and optimise based on click through rates conversion/approval rates and search engine quality scores. Additionally, introduce new copy concepts to test against existing variations.

    • Conversion Analysis & Optimisation – Through tracking, improve the registration experience and increase conversion rates.

    • Reporting - Provide updated performance stats and insights on a weekly basis

    • Online marketing – drive leads through other acquisition initiatives, including, but not limited to affiliate programs, email and strategic partnerships.

 

The successful candidate will possess the following:

 

    • Minimum of 2 years search engine marketing experience and/or direct response advertising.

    • Undergraduate degree

    • Knowledge of ecommerce and internet-based business models.

    • Experience evaluating creative messages, analysing results and optimising campaigns.

    • Experience with search engine, online advertising, direct marketing and/or email marketing strongly preferred.

    • Advanced Excel experience required.

    • Excellent verbal and written communications skills and French language skills (preferred).

 

On offer is a fantastic salary with the opportunity to advance your career very far within this dynamic organisation. Please apply now with an updated CV for more information.

 

 

Keywords: sem, search marketing, seo, search engine optimisation, keyword analysis, analytics, adwords, ppc, pay per click, online marketing, emarketing, online advertising