Database Marketing Manager required for leading financial organisation based in London.

Reporting directly to the Marketing Director the role will involve:

• Developing the company's database marketing strategy for email, text, outbound and direct marketing communication
• Analysing and profiling the company's data including user behaviour and trends with a view to maximising revenue
• Continually enhancing the management infomation relating to the database marketing activity
• Specifying the requirements for enhancements to the Companys proprietary data profiling software
• Manage 3rd party lists broadcasted internally and schedule email delivery based on strict performance targets

The succesful candidate will be able to show:

• Extensive direct marketing experience across all types of marketing
• Extensive analytic experience and skills
• Strong Database skills
• Experience with email marketing platforms and CRM tools
• Ability to communicate at board level
• Project management experience

Please send your CV for immediate consideration