One of London's leading digital agencies seeks a Search Manager to take charge of one of the most high-profile clients on its roster. The agency centres around planning and performance-driven digital media, including SEO, PPC, SMO and affiliate, as well as a technology divison.
This is a great mid-sized agency, which has enjoyed a number of significant wins against bigger rivals over the years. With support from a wider network, the agency is in a strong position to maintain its foothold and continue building upon the existing strong reputation.
As the Search Manager on this account, you'll be responsible for managing a team of execs, to ensure that objectives are met, as well as presenting proposals to clients and leading report meetings. As the face of the account for search, you'll also be responsible for helping to grow the accounts both in terms of spend and through the introduction of other platforms. The client in question is running a major campaign at present, and available budget is significant.
You'll need strong SEM skills and will have come from an implementational background within PPC. Given the commercial/client facing nature of the role, candidates from an agency background are preferred, but other backgrounds will also be considered if there is also prior exposure within a client-facing environment. The agency uses a variety of reporting tools, many of which are bespoke in house tools some exposure to reporting/bid management tools such as Dart, Atlas, Mojo, etc. would be advantageous.
Commercially, you'll understand how landing page optimisation improves conversion, have experience working to CPA/CPL targets and understand how SEM can integrate with traditional media campaigns, in terms of spiking and day-parting. |