Octopustravel is a leading online travel retailer based from London's trendy Barbican. Fully ABTA bonded, the company was set up during 2000 to sell GTA products online and directly to partners and consumers. Octopustravel has since become a brand name in its own right, providing a full range of online accommodation and sightseeing products. It has gone from strength to strength, weathering the turmoil that has hit the travel industry, both off line and online, over the past few years.
Today, Octopustravel is an enterprising and vibrant, yet very experienced organisation, thriving in the challenging and competitive world of e-commerce. With its unique value proposition and business model, Octopustravel aims to become one of the best and largest online travel companies and to be recognised as a serious strategic partner.
PURPOSE OF ROLE
The Online Marketing Executive will be responsible for executing online marketing strategies across Scandinavian markets from our London office. Across these geographical markets the role holder will support a retail strategy, through affiliate, email, PPC, SEO and further marketing channels. The successful candidate will have a proven track record of delivering and driving online market positions, having a thorough working knowledge of online retail business activities.
You will be contributing to the success of an internationally recognised and winning online travel provider!
DUTIES AND RESPONSIBILITIES
The Online Marketing Executive is responsible for:
Driving the core marketing strategy through online marketing channels
Developing and executing marketing campaigns, reporting and analysis of segment performance, competitor activity and industry trends
Executing marketing campaigns through affiliate networks
Implementing and executing email marketing campaigns, planning email content and scheduling, making recommendations for campaign development
Pushing PPC activities, assisting in the ongoing development of PPC landing pages
Sourcing appropriate images and copy for marketing campaigns, ensuring that materials adhere to brand guidelines
Supporting the new business web platform through testing and recommendation of new functionalities
Further aspects of the role are available upon application for this position.
APPLICANT KNOWLEDGE, SKILLS AND BEHAVIOUR REQUIREMENTS
Specialist online marketing knowledge – strong working knowledge of marketing techniques such as affiliate, email marketing, SEM, PPC and SEO channels
Proven track record of delivering online marketing strategies across online retail platforms
Fluent Norwegian and/or Swedish language skills
Excellent communication skills – used to getting things done by influencing, networking and building strong relationships with internal and external stakeholders
Strong time management and project management skills
Ability to manage and coordinate a complex and diverse workload
Ability to adapt to changing circumstances and still deliver to business objectives are essential qualities.
Passion for online marketing/online retail business activities
In return, we offer a highly competitive salary and benefits package, together with excellent development opportunities.
Due to the high volume of applications we receive, unfortunately we are unable to respond to all candidates.
Therefore, if you do not hear from us within one month of submitting your application, please assume your application has been unsuccessful.
NO AGENCIES |
